Brand Identity

Create Compelling Magazine Covers

The way the magazine will look visually appealing is by making sure my masthead stands out in black and also make sure that the main image is in bright colour and represents the magazine so it so the target audience. Use colours that are linked to my kind of music magazine to make it clear what genre my music magazine is. Make my masthead short and simple to people can remember it. i must also keep the layout simple so regular customers know what they are looking for.

Focus your content to your target audience

My target audience will be ages 16+. The reason of this is because the magazine will be youthful and mature at the same time. The language used will be formal and also language that links to the genre for example slang. The magazine will have music reviews and celeb interviews on the target audiences current music. 

Choose a Graphic Design That Reflects Your Magazine's Purpose

The front cover is import as this is what the audience will see straight away so it needs to stand out and attract them. The layout of the magazine has to be suitable for the type of magazine as if there is too much text it will seem less interesting as the customers will feel that they are reading the magazine already. I will use many graphic websites such as Da font and edit them i fireworks to make them more professional. The Masthead that i liked the most is the title called "JAMM" as it is related to music as a wave of music and the font is called "street soul" the reason to why i have chosen this text font is because it looks wavy and cool.

Respond to Your changing audience 

Audiences change people grow up or the trend changes so the magazine will have to make sure it keeps up to date with the latest trends and people. My magazine is aimed at both genders male and female at the ages 16+ however if mostly males buy the magazine and mainly listen to the music genre then the magazine will have to adapt to these changes maybe by changing the layout or colour scheme. My magazine will feature various competitions and many download tracks as these are currently in and not many people buy magazines with free CD's or Tapes. 

Brand beyond the pages

The name 'JAMM' can be an app name that can be downloaded that customers can use to get the latest news in the music industry and get the latest magazine. i could also get my name out by getting partner magazines to feature my magazine in one of there pages or give an issue free in the newspaper so everyone can read an issues so they are aware of the magazine. I could also develop my magazine by becoming a sponsor on TV, adverts or even a music label.